Explore
Imagine a little voice in your ear telling you where to go—in the best way. Maybe you’re navigating an exhibit hall, excited to know what booth is next without balancing your coffee and a printed guide in the same hand. Maybe you’re strolling through a sculpture walk or historic downtown, excited not to have to download an app or scan a QR code to find out more.
Bespoke wayfinding experiences are a new idea spurred by wide-ranging inspirations: a docent-free tour in the desert Southwest, an award-winning venture in interactive fiction. What happens when technology meets discovery with a personal voice?
If you work in trade shows, travel, or cultural attractions, reach out about co-creating a project.
Photos: Madeira, Cordova, the Sonoran Desert. Copyright 2026 Words + Strategy.